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Author: Grainne

McKenna Man – Dundalk

mckenns-man-shoes-1McKenna Man needed to create an individual department to develop their footwear business that had its own identity, without closing the area off from the rest of the store.

The solution provided a very contemporary look. It achieved the departmental objective while keeping very high visibility through the rest of the store.

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Best Menswear – Pavilions – Swords

Best Menswear have revamped their outlet in the Pavilions Shopping Centre, Swords. The design was a co-operation between Store Design and Best Menswear in house design.

New merchandising and display systems (Inset 4) finished in dark truffle timber and Umbra grey metal work were installed along with dark oak and stone colour flooring. LED lighting was used behind wall merchandising and to highlight displays.

The shopfront entrance was remodelled to create a modern window display area with open views into the retail area.




Shannon Heritage – Bunratty Folk Park

Bunratty Final HiRes-57SHANNON HERITAGE
Bunratty Folk Park

Shannon Heritage recently refurbished their Admissions Hall & Retail area along with the addition of a former courtyard being converted into new retail space.

Store Design worked with O’Neill O’Malley Architects, Synnott Design and Seek Design to develop the new retail concept. The client required a new dynamic and experiential approach while reflecting Co. Clare’s rich cultural and ecological wealth. The retail offer need to showcase a mix of high quality products directed at their tourist and home market.

The result has been an outstanding success and features a new approach to tourism retail.

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Lifestyle Sports

Women's Studio Lifestyle Sports GalwayLIFESTYLE SPORTS GALWAY RETAIL PARK

The concept for this store was designed by 21 Spaces. The store is on two levels, with an experiential mezzanine for team sports and bootroom along with a quirky ground floor for apparel and footwear.

The merchandising equipment is all provided by Store Design and developed in conjunction with Lifestyle Sports own merchandising team.

Train Today Lifestyle Sports Galway








Shannon Heritage


The Café and Retail at the GPO commemorates the 1916 Centenary with a range of products for those embarking on the Museum Tour. It is a point of rest and an opportunity to take a piece of the centenary home.

The design was by O’Neill O’Malley Architects and the retail offer is presented in conjunction with the Store Design in-house team with excellent effect.



Jewellery and Watch Show

Newbridge Silverware NEC Stand 2016JEWELLERY AND WATCH SHOW

NEC Birmingham 2016

GUINNESS®, the world’s best-loved beer and Newbridge Silverware, Ireland’s premier silverware designer, have created an exciting collaborative collection. This partnership sees the two iconic brands coming together to produce a carefully created premium collection of jewellery, homeware and gifts that reflects the rich history of crafting expertise and excellence that is synonymous with both companies.

Store Design have created displays for the exhibition that include unique showcase units with LED lighting, display podiums with window display base and backings and crisp large format lightboxes over 6 metres long.

A Homewares stand was also produced simultaneously for the Spring Fair in the Nec

Newbridge Silverware NEC Spring Fair 2016

The GUINNESS® by Newbridge Silverware stoneware collection is a unique range of homeware that has been handcrafted with care to ensure truly special pieces. Featuring practical yet stylish items including a hot plate, roasting, casserole and soup dishes, each piece in this collection has been through a sandblasting process to create a unique navy and cream hued designer finish.

6th Sense – Newbridge

6th Sense New Store Exterior6th Sense – Global Designs

Whitewater Shopping Centre – Newbridge

Menswear manufacturer 6th Sense recently opened a new flagship store in Whitewater Shopping Centre. The new concept for 6th Sense uses very warm and subtle finishes to give maximum emphasis on the products and a very masculine ambience. The merchandising systems are Inset 4 and Recess 4 which give excellent flexibility.

Design: Taylor Architects, Mayo

Merchandising Equipment: Store Design

6rh Sense Display - Whitewater Shopping Centre6th Sense - Whitewater Shopping Centre 6th Sense - Whitewater Shopping Centre 6th Sense - Whitewater Shopping Centre

The Home of Aran

Aran Sweater Market home of aran viewHOME OF ARAN – Grafton St Dublin

Since the early 90’s, the AranSweaterMarket has grown from the small island community of Inis Mór, to one of the country’s leading suppliers of Aran Knitwear.

With markets now in Killarney and Shannon Airport as well as the Aran Islands, the company works with only the best of Irish suppliers and designers, to bring the beauty of real authentic Aran knitwear to a wide audience.

Store Design worked closely with Colm Mac Carthy and his team to create the Aran Sweater Market’s latest outlet in Grafton St., Dublin. The brief was to maintain the authentic market look using rugged and natural materials and provide a fully functional and versatile retail fit out.

Driftwood, oak sleepers, sand blasted, charred and lacquered timbers were used in combination with natural stone flooring and tongue and groove wall panelling to create a relaxed market environment.

The wall display areas utilise an effective merchandising display system INSET 8 which is coloured to become invisible in the overall scheme. The system provides full versatility to meet the needs of a modern day retail outlet.

Aran Sweater Market display cash point view Aran Sweater Market display area portrait view Aran Sweater Market back area viewAran Sweater Market left hand wall view Aran Sweater Market left hand wall graphic view 1

Aran Sweater Market - Grafton St
Aran Sweater Market – Grafton St

Shannon Airport – Duty Free Shop

Shannon Fragrances Corner 1Shannon Airport – Duty Free Shop

Perfumery & Cosmetics Department

As part of a project to give more comprehensive and productive direction to customer flow, a new freestanding wall was constructed – with fragrance on one side, confectionery and travel accessories on the reverse side. Using the Inset 8 system and a new “power adaptation”, undershelf lighting was added to strengthen product presentation in a very crisp, linear construction. This resulted in an additional 20 linear metres of merchandising and a proportionately higher sales increase.

Project completed on budget and in record time.

Client: Shannon Group Ltd

Project Design: O’Neill-O’Malley Architects

Perfumary - Shannon Duty Free




Liquor Area

Liquor Area - Shannon Duty Free


Mr O’Regans – Food Store

Mr O'Regans - Food Store - Shannon Duty Free


Confectionery and Travel Area

Confectionary - Shannon Airport Duty Free

Lifestyle Sports – New Flagship Store

Lifestyle Sports have opened their new store on Grafton St., Dublin. This new flagship, with its radical interior design by 21 Spaces Design, represents a major move forward both for Lifestyle Sports and for Sports Retailing.

The new concept focuses on the shopping experience, stimulating and entertaining the customer throughout their visit to the store.

The merchandising system is based around Store Design’s “Inset 4” and “Recess” Systems. Walls have been used to great effect both on the perimeter and centre floor.

Client Lifestyle Sports

Location Shop Grafton Street, Dublin

Interior Design 21 Spaces

Lifestyle Sports Grafton St-LadiesTrainers






Lifestyle_Sports_Mens_Trainers Lifestyle_Sports_Trainer_Central Lifestyle_Sports_Training_Section

Lifestyle_Sports_Cash_Desk Lifestyle_Sports_BootRoom

Lifestyle Sports Running Fitness

Cliffs of Moher – Visitor Centre

The Cliffs of Moher attraction now has more than one million visitors per annum – growing steadily since the new centre has developed 8 years ago.

This growing demand necessitated a new approach to their reception and information areas. Store Design along with Synnott Design were commissioned by Clare County Council to Design and build this new area reflecting the attraction itself and materials representing the nature of the area. The processing of visitors has been considerably streamlined whilst the aesthetic of the space has been dramatically improved.

Lifestyle Sports – Whitewater Shopping Centre

Store Design worked with Lifestyle Sports and 21 Spaces Design to develop a specific area for football boots within their store in the Whitewater Shopping Centre. This bespoke feature area gives the Bootwall a very strong presence and is formed from timber and painted, all manufactured by Store Design.

Client Lifestyle Sports

Location Shop Whitewater Shopping Centre, Newbridge, Co. Kildare

Line of Business Sportswear

Design 21 Space Design & Design

Shopfitting Store Design Shopfitting

Shopfitting Systems Bespoke

See more Sports Projects here

Terminal 1 – Dublin Airport

Store Design have just completed the joinery fit out of the play area in Terminal 1, Dublin Airport. The fit-out used high gloss panelling throughout the area with circular seating areas and port hole lighting. The column in the play area is clad in novelty mirror with other columns clad in glass with LED surround lighting.

Client DAA/Weslin Construction

Special Features High Gloss Wall Panelling Circular Seats, Pillar Cladding

Design Lewis Atkinson DAA

Main Contractor Weslin Construction

Joinery Fit-out Store Design Shopfitting

Fuschia Make-Up – Makeover

Store Design Shopfitting recently completed a fit out for Fuschia Make-Up in the Pavilions Shopping Centre, Swords. The fit-out is inspired by Louis XVI and Rococo style furniture with a contemporary twist.

The shop furniture is finished in a high gloss cream lacquer and units are backed with etched and ghosted glass. Lighting in the units is LED energy efficient spots for the displays and LED colour changing strip lights for the feature effects. The design of the shop was influenced heavily by the shop owner Gillian Moore who wished to progress the design from her other outlet in Drogheda to the present new look.

Client Fuschia Make-Up

Location Shop The Pavilions Shopping Centre, Swords.

Line of Business Beauty

Shopfitting Store Design Shopfitting

Meadows & Byrne

Meadows & Byrne Homestores Group asked Store Design to help with merchandising of Utensils – a key impulse purchase area within their stores. While the traditional method of hangsell merchandising is still used, this “Cutlery Drawer” principal gives a strong variation in presentation. Combined with the Menuboard concept overhead which allows for display and theming, the change has had a significant impact on Sales.

Client Meadows & Byrne Homestores Group

Location Shop Churchtown, Dublin 14.

Line of Business Homestores

Shopfitting Store Design Shopfitting

See more Homestore Projects here

Blarney Woollen Mills

Blarney Woollenmills in Cork, the largest Irish Store in the world, recently opened a new department called “Blarney Celtic Jewellery”.

In keeping with it’s reputation, this new departure for Blarney Woollenmills is the largest Celtic Jewellery Department in Ireland and, probably, the world. Specialist Jewellery Shopfitter Store Design, in conjunction with Blarney’s in-house retail development team, brought together all the elements required to make this a very impressive and busy new area.

The new Area for Blarney Celtic Jewellery is part of the old woollen mills and so is a big space with high ceilings. While the requirement is not to lose that warehouse feeling, Jewellery is, by it’s nature, a collection of physically small items which will get lost in a large space. The strategy therefore was to use dark, warm and luxurious finishes in the space while keeping the merchandise areas in a bright finish very well lit.

The result is a strong emphasis on the product and, more importantly, a corresponding increase in sales!

See more Jewellery & Giftware Projects here

Retail Industry Productivity Review – 4th Quarter, 2012

The Retail Excellence Ireland 4th Quarter Review 2012 indicated a slight upturn in retail sales by +0.21%.

One of the better performing retail industry sectors during the fourth quarter was the Home & Giftware sector increasing sales levels compared with the fourth quarter in 2011. Overall performance in the following sectors Furniture & Flooring, Ladies Fashions and Pharmacy was down slightly.

November proved to be the most challenging month of the quarter. Pre-budget speculation in October, which caused a decrease in consumer sentiment, is the main reason for this.

Speaking at the publication of the Q4 2012 retail figures, REI Chief Executive Officer, David Fitzsimons, said: “The slight increase in retail sales during Q4 2012 is very welcome, however the sector still remains fragile.

Go to for the full report.

Showcase 2013 Report

Creative Island
Creative Island
Showcase Selected
Showcase Selected

Now in its 37th year Showcase is Ireland’s largest international trade fair, with buyers from seventeen countries and over 400 exhibitors.

This year’s highlights were the innovative products from Klickity, traditional craft from Foxford Woollen Mills and contemporary handmade jewellery from Juvi Designs.

An interesting area was the Malthouse Design Challenge workshop led by John Jenkins, Design Manager at Heals UK and sponsored by the Crafts Council of Ireland. New exciting innovative products on display ranged from furniture to a “Milking Parlour Light”.

Senator Fergal Quinn in conversation with James Burke
Senator Fergal Quinn in conversation with James Burke

Retail seminars where held throughout the event. Fergal Quinn discussed how best to ensure your customer is No 1 and Celine Cummins gave good intelligent advice on creative retail design and merchandising.

Store Design presented a new display table system suitable for Gift and Fashion Stores and introduced a new system for tourist shops which is based on their Inset 4 product but adapted with tongued and grooved panels.

Display Table System
Display Table System

Check out Inset 4 products at Check out Inset 4 products at


Lifestyle Sports – Dundrum Town Centre

Store Design worked with Lifestyle Sports and Dublin Design practice ABGC Architecture & Design to develop a specific area for Football Boots within the expanded Dundrum TownCentre store. This bespoke “floating” feature area gives the Bootwall a very strong presence and is formed from timber and stainless steel all manufactured by Store Design. There is also a custom spray painted finish on the back panels using contrasting high gloss and matt black finishes.

Client Lifestyle Sports

Location Shop Dundrum, Dublin

Line of Business Sportswear

Design ABGC Architecture & Design

Shopfitting Store Design Shopfitting

Shopfitting Systems Bespoke

See more Sports Projects here


Store Design was invited by Arnotts Department Store in Dublin to develop an area within the China and Gift Department for the introduction of the full Noritake range to Ireland. The proposition was that this should be understated while reflecting the high quality aspect of the Noritake range. The use of undershelf lighting, dark mirror and stylised tables all added to make this a productive concession.

Client Arnotts

Location Shop Dublin

Line of Business Noritake Range

Shopfitting Store Design Shopfitting

Shopfitting Systems Bespoke

See more Homestores Projects here

Paul Fitzpatrick

The Paul Fitzpatrick Footwear store in Dundrum Town Centre which retails high quality branded footwear recently had a revamp. This was designed by John Henry Boyle of 21 Spaces Design. While the Perimeter involved primarily redecoration, the approach to centre floor merchandising was completely changed. The new circular tables, manufactured entirely by Store Design, allow ease of circulation throughout, have high merchandise visibility. The tables have been left relatively high which means that it is easy to touch product on the top level – the first critical step in the buying process. This has been very successful.

Client Paul Fitzpatrick

Location Shop Dundrum Town Centre

Line of Business Footwear

Design 21 Spaces Design

Shopfitting Store Design Shopfitting

Shopfitting Systems Bespoke

See more Footwear Projects here

Anthony Ryans

Anthony Ryans was established in 1909 and are considered Galway’s leading fashion store in Mens & Ladieswear. The menswear department was re-fitted in November 2011 and was designed by MA Design who are based in Coventry. Finished include brushed stainless steel and Cordoba and Driftwood timber finishes with shopfittings finished in mirror chrome.

Client Anthony Ryan

Location Shop Street, Galway

Line of Business Independent Menswear Retailer

Design MA Design, Coventry

Shopfitting Store Design Shopfitting

Shopfitting Systems Inset4, Bespoke

See more Menswear Projects here


Completed in August 2011, Glenaran is a fit-out of giftware area to include recognised brands such as Newbridge Silverware and Waterford Crystal. The retail unit was designed by Store Design and the Glenaran Team with mechanical and electrical design and fit out by Glenbeigh Construction. Units are constructed with a combination of walnut and MDF lacquer finishes.  All display lighting in the units are ‘A’ rated LED fittings.

Client Glenaran

Location Shannon Airport Duty Free

Special Features Jewellery Guild Display Feature

Design Store Design/Glenaran

Shopfitting Store Design

Shopfitting System Inset4, Bespoke Joinery

See more Jewellery & Giftware Projects here

Waterford Crystal

Completed in August 2011,  Waterford Crystal units are manufactured to Waterford specifications to include high gloss frame & display tops and matt black interiors with LED lighing to highlight the product to great effect. A discreet display system, inset4, was used and coloured matt black to emphasize the crystal display.

See more Jewellery & Giftware Projects here

Azure Fashions

Azure Fashions Terminal 2

Completed in November 2010 , Azure  uses a class 1 fire rated teak cladding to ceiling and back wall feature area . The ceiling  is accentuated by the use of concealed blue led strip light.

Wall areas are clad in a high gloss aluminium finish  with inset 4 accessories .Graphics over head these units are hand painted. Window backs are polished clear acrylic tubes with window bases in back sprayed glass.

Fitting room areas are large with recessed mirror areas and multicoloured feature disc wall…

  • Client Acapella Fashions
  • Location Terminal 2, Dublin Airport
  • Special Features Teak Cladding , Acrylic & Stainless Steel Displays,Commissioned Murals
  • Line Of Business Independent Wholesaler and Retailer
  • Architecture & Design Alan McMahon, Nikki O Donnell , Andreas Heil
  • Shop Fitting Store Design Shopfitting
  • Shop Fitting Systems Inset 4 , bespoke

See more Ladies Fashions Projects here

Cliffs of Moher Visitor Centre

Cliffs of Moher is now a leading visitor destination – in the top two in Ireland with up to 1 million visitors annually.

The busy gift store had a central cash point which was not performing to it’s full potential. The new cash & wrap area has focused on presentation of self select gifts and jewellery at the point of purchase. There was also a need to significantly improve the presentations of premium jewellery.

The solution is a very commercial, flexible layout which has considerably boosted sales in all categories.

The Suit Co. Dublin

The Suit Co.

The Suit Co. opened in Westend Retail Park, Blanchardstown, Dublin in November 2010. Finishes include porcelain polished floor with shop fitting fixtures in satin chrome, aluminium and truffle oak.

The shop was designed in conjunction with the Suit Co. design team and the overall project was realized in a 6 week period.

Location Westend retail park Blanchardstown

Design Suit Co. /Store Design

Shop fitting Store Design Shopfitting

Shop Fitting System Inset 4

See more Menswear Projects here

Kylemore Abbey

Having completed a very successful revamp of the restaurant facility last year, the new management team have turned their attention to large gift & craft store. This is being developed in conjunction with brand builders Bradley McGurk. The first and most pressing issue to be dealt with was the entrance and cash & wrap area.

The challenge was to deal with the large volumes of customers that arrive simultaneously on coaches. This leads to a big traffic jam in this critical area and causes major disruption to customers at that critical “point of sale” moment.

The solution reflects the image that Kylemore want to project while organising purchasing and arriving customers. The customised “Q” management system is also very effective for those vital impulse sales – all in all a great start to the refit of the store.

6th Sense

The 6th Sense store in Golden Island SC, Athlone, is the first branded stand alone store that 6th Sense have opened. The brief to Store Design was to create a distinct environment that reflected the brand’s positioning through the use of existing features but also to put a strong emphasis on the product itself. The Shopfitting project itself was mostly cosmetic as there were existing services and structures in place. The shop fittings needed to be flexible enough to allow them to merchandise the product to it’s maximum potential through coordination and storytelling to colour blocking. The entire project from design to shop fitting was carried out by Store Design with a strong input from 6th Sense. The end result is a store that not only looks well but works very well also.

See more Menswear Projects here


Having completed an extensive market research project on their store and it’s customers, Moriarty’s embarked on a rebranding exercise which has had a very positive impact on their business.

One aspect of their retail offer which they felt was weakest was the jewellery department. They were unable to give customers sufficient service and space and they also wanted to be able to tell customers more about the story of celtic jewellery.

They asked Store Design and Solvar to propose a new look and new location for this new jewellery offer. The results have been excellent with significant increases not only in turnover but also in average purchase price.

The retail design and shopfitting was by Store Design. Branding and Design was by Cork-based Think Tank.

See more Jewellery & Giftware Projects here

Fallers Jewellers

Fallers Jewellers in Galway was established in 1879 by Stephen Faller. The company has thrived through 4 generations and is now run by Paul & Bernadette Faller. The shop underwent major renovations in July 2011 with the newly renovated giftware department completed in September 2011. Brands stocked include Newbridge Silverware, Pandora, Thomas Sabo and of course Claddagh Jewellery.

Client Paul & Bernadette Faller

Location William Street Galway

Line of Business Independent Jewellery Retailer

Architect Kieran Quinn, Sean Dockry & Associates

Shopfitting Store Design Shopfitting

Euro Shop 2011

Every three years there is a major shopfitting and exhibitions trade show which is held in the enormous Messe in Dusseldorf, Germany. Exhibitors form all around the world pair up with shopfitters and exhibition contractors for what is the biggest event in the Industry and at which all the latest innovations are unveiled in what is effectively a shop fittings shop. Anyone who has anything to do with shop fitting will be there. Declan and I attended for the 8th and 9th time respectively and still there were great surprises.


The overwhelming point of interest was in lighting and in particular LED lighting. This is being incorporated now into shelves, rails, furniture, aside completely from the mainstream application of general and spotlighting. All the mainstream lighting manufacturers were holding workshops on this development and how it compares with metal halide, fluorescent and halogen lighting. I suppose the bottom line is that while certain areas such as display cases have benefited greatly from this technology. The cost and consumption of the technology is on a par with the other traditional technologies but the breakthrough for LED is not that far away and it will soon be the leading technology in that sector.


In the area of retail shopfitting there were no earth shattering developments. The major shop fittings shops downplayed the equipment aspects of their businesses with the word “concept” being constantly used to put the focus more on design and away from mechanics. The fact of the matter is that the astonishing level of presence from Eastern manufacturers has attracted the attention of those in the trade, both retailers and shopfitters, who are mainly interested in value. The quality level has advanced in leaps and bounds with the Western suppliers now taking the photographs!!

Some interesting products we came across were –

  • Vinyl backing materials in very attractive patterns and finishes
  • High Gloss and textured surfaces
  • Aroma machines
  • Window display props from Italy
  • A number of products for Jewellery and gifts – keyless counter locking systems, solar turntables, watch security products
  • In store displays controlled by microchips that will display information on a screen for whichever product you handle


We attended forums on COEO, Morhs and Communication in Retail.

COEO is a concept sustainable store in Berlin. They categorise products into four areas -Fair Trade, made by people with disability, organic/sustainable and books on environmental and wellness.

Morhs is an Independent Department Store in a small town (population 1,900) 40 km from Hamburg. By having a highly individual style and premium brands they have developed a loyal following. In an unconventional approach they have ceased mail order trading and it is not possible to shop online. In order to shop here you must visit the store and experience the environment.

Blocher&Blocher did a presentation on two projects from a communications perspective -Intersport Brundl in Kaprun is in a rural area of Austria and was about how the Architecture of the building related to  the physical environment and how they reflected their natural environment in their graphics message back to customers.

Kastner&Ohler in Graz, Austria is a Department Store that was recently demolished and rebuilt. This was the story of how they communicated with their public when reopening and looked at a number of unusual topics in what was regarded as a souvenir publication. They included features on the building itself as it developed with photography showing progress, stories on individual employees cleaners to management, interviews with local celebrities and politicians on their experience and memories of the store. They also asked the question – what would happen if there was no Kastner&Oehler? Physically what would the City’s landscape look like and how would it effect the city itself.

Newbridge Silverware

Newbridge Silverware

For 70 years Newbridge Silverware has designed and produced homeware products continuously innovating and producing items that are relevant to the lifestyles of each new generation of  customers.

Newbridge Silverware opened in  Linen Green designer retail park in Dungannon Co. Tyrone in October 2010.

Display units are manufactured in soft white mdf with black gloss lacquer frames surrounding the displays to

separate the extensive product range of homewares and jewellery items

Displays are lit using state of art led fittings that are cool running, A rated, and have good colour rendering

properties …

See more Jewellery & Giftware Projects here

David Cullen Jewellers

David Cullen Jewellers

David Cullen  has been involved in the jewellery trade for over 15 years and has traded in Nutgrove S.C. for the

last 7 Years. In 2010 a decision was made to move his shop from its original position to a more prominent

corner site in the main mall

Store Design presented a new proposal to change the original entrance  to maximise visibility and traffic flow.

Walnut timber finishes were used along with opal laminated glass and tektura wallcoverings to compliment

the young designer jewellery brands

A purple carpet was used along side polished cream tiles at the entrance area…

See more Jewellery & Giftware Projects here

Our mission is to provide retail design solutions & premium quality fit outs & services to retailers throughout Ireland.

Please do not hesitate to contact us for a quote or with any questions,
either by email to or telephone our customer services on 01 4131350
We will always do our utmost to help you, our valued customer.

Please do not hesitate to contact us for a quote or with any questions, either by email to or telephone our customer services on 01 4131350 We will always do our utmost to help you, our valued customer.

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