The 6th Sense store in Golden Island SC, Athlone, is the first branded stand alone store that 6th Sense have opened. The brief to Store Design was to create a distinct environment that reflected the brand’s positioning through the use of existing features but also to put a strong emphasis on the product itself. The Shopfitting project itself was mostly cosmetic as there were existing services and structures in place. The shop fittings needed to be flexible enough to allow them to merchandise the product to it’s maximum potential through coordination and storytelling to colour blocking. The entire project from design to shop fitting was carried out by Store Design with a strong input from 6th Sense. The end result is a store that not only looks well but works very well also.