Meadows & Byrne Homestores Group asked Store Design to help with merchandising of Utensils – a key impulse purchase area within their stores. While the traditional method of hangsell merchandising is still used, this “Cutlery Drawer” principle gives a strong variation in presentation. Combined with the Menuboard concept overhead which allows for display and theming, the change has had a significant impact on Sales.
Client Meadows & Byrne Homestores Group
Location Shop Churchtown, Dublin 14.
Line of Business Homestores
Shopfitting Store Design Shopfitting