The Paul Fitzpatrick Footwear store in Dundrum Town Centre which retails high quality branded footwear recently had a revamp. This was designed by John Henry Boyle of 21 Spaces Design. While the Perimeter involved primarily redecoration, the approach to centre floor merchandising was completely changed. The new circular tables, manufactured entirely by Store Design, allow ease of circulation throughout, have high merchandise visibility. The tables have been left relatively high which means that it is easy to touch product on the top level – the first critical step in the buying process. This has been very successful.
Client Paul Fitzpatrick
Location Shop Dundrum Town Centre
Line of Business Footwear
Design 21 Spaces Design
Shopfitting Store Design Shopfitting
Shopfitting Systems Bespoke