As part of a project to give more comprehensive and productive direction to customer flow, a new freestanding wall was constructed – with fragrance on one side, confectionery, and travel accessories on the reverse side. Using the Inset 8 system and a new “power adaptation”, undershelf lighting was added to strengthen product presentation in a very crisp, linear construction. This resulted in an additional 20 linear meters of merchandising and a proportionately higher sales increase.
Project completed on budget and in record time.
Client: Shannon Group Ltd
Project Design: O’Neill-O’Malley Architects
Perfumery & Cosmetics Department
Mr O’Regans – Food Store
Confectionery and Travel Area
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