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Waterford Cyrstal

Waterford Crystal was first established in 1783 in the town of Waterford, just minutes from the present-day House of Waterford Crystal.

Its founders were brothers George and William Penrose, and their vision was to “create the finest quality crystal for drinking vessels and objects of beauty for the home.”

Store Design has fitted out its retail area in Brown Thomas to reflect their luxury crystal and glassware products range.

Store Design was appointed to create displays and illuminated merchandising units to a design by London-based brand agency Office Twelve.

Wall units are finished in matt copper and tobacconist green with LED lighting to highlight the glassware. Centre floor units are in blue steel matt finish.

Joseph Ribkoff at the Kildare Village

Joseph Ribkoff designs classic and contemporary garments with carefully tailored pieces that offer timeless elegance for fashion-forward women. This successful brand is celebrating over 65 years of fashion.

Rory McGurk of the McGurk Fashion Group is the exclusive Irish agent and has just opened a 2,000 sq ft outlet at the Kildare Village to showcase the brand.

The shop features Inset4 display system with copper surrounds, Box System centre floor units, and copper trimmed joinery.

Weavers of Ireland

Weavers of Ireland has opened a new outlet right opposite the Aran Sweater Market on Quay Street, Galway.

The store features solid oak frames over 3 meters high with oak peg fitting details and our Inset 8 shopfitting system with v-grooved panelling between.

The store is joined to Blakes Castle, a medieval tower house built circa 1470 on Quay Sreet.

See link for more of our Tourism fit outs

JUVI Designs at Arnotts Department Store

Award-winning jewellery designers JUVI DESIGNS has opened a new retail display space in Arnotts department store. The space features jewellery display units from our OPTIX ( range of showcases manufactured in our premises in Dublin.

The showcases are a combination of low iron glass giving maximum transparency, and etched glass components to backs, all Ultra Violet cured and bonded in-house

Display lighting is LED spotlight integrated into the units
Cashmere and truffle colouring is used to display bases and units

See more jewellery fit-outs here

Point Of Sale Units

Did you know we manufacture a broad range of Point-of-Sale and Point-of-Purchase Units, along with Free Standing Display Units?

Highlight your business with a POS Unit designed and manufactured specifically for your product.

We provide a design and prototyping service.

Check out our products and services here

DA:YT at Arnotts

Our latest project features a fit-out in Arnotts for DAYT, the brand that presents a collection of watches from renowned international watch brands.

Display units are lined in rose gold panelling with oiled oak shelving with housed and recessed LED display lighting.
Watch displays were formatted to present a striking grid pattern of watches in each unit with brand signage on top,
all manufactured in our premises in Dublin

For more information see the link below to our manufacturing services

Clan Aran Rooms

Some recent photos taken during merchandising of the recently opened Clan Aran Rooms in Grafton Street. Joinery display units inspired by neo gothic arches were produced in-house and finished in a Jacobean stain.

Our Inset4 display system was used for display

Products featured in the Clan Aran Rooms are unique and provide a link to the history and heritage of Irish family and clan names.


A light and airy design by Barry McCabe at Custom House Plaza 3, featuring curved steelwork frames, LED lighting, and CNC joinery manufactured in-house and fitted by our team.
Special thanks to building management company Lisney Ireland for their assistance and can-do approach.

Ireland West Airport

Some photos from our latest Whiskey and Spirits fit-out for Ireland West Airport.

Our units are manufactured and assembled off-site and a complete quality check is carried out to ensure all are totally operational thus ensuring minimum downtime on-site for our customer.

Allcare Pharmacy

We are putting the finishing touches to this Allcare Pharmacy before the handover this week to David Lehane and his team.
Our range of in-house services included joinery, metalwork, signage, and display systems supplied and fitted.

For more detail please visit


Pop-Up shops present an ideal opportunity to implement a strategy to test market a product, placing your brand in front of new shoppers and engaging existing customers face-to-face while increasing and improving your brand awareness. We have combined 2 of our products, BOX and our INSET 4 PLUS to create a plug-and-play unit for use in Pop-Up shops, Shop-in-shop, or for use as a stand-alone Point of Sale unit.

These units are versatile with completely adjustable illuminated accessories to highlight your product. Units can be free-standing, wall-fixed, or center-floor units. A full range of display props and accessories is available. For more information please check out

Let There Be Light!

Introducing our latest innovation, INSET 4 Plus, our illuminated adjustable shelf system. INSET 4 Plus allows for simple integration of merchandise lighting to include, uplighting, downlighting, backlighting, or spotlight options to highlight your product display.

For more information please click below:

Lookback at 2022

Here’s a look back at some of our exciting projects throughout 2022. It was an exciting year working with the various teams from Diffney menswear to Dromoland Castle. Looking forward now and focusing on 2023!

Crystal Clear

The long-established jewellery retailer Crystal Jewellers in Blanchardstown Centre has been revamped by Store Design.

Using our Optix Showcases and Wall Units along with new signage and display, the new look was completed in a quick 2-week period. Wishing Barry Conway and his team the best of luck and every success.

For more examples of our Jewellery Displays options

3D Renders

3D Renders are an essential tool in the process of creating retail furniture displays and environments. The renders are key to promoting visual appeal and creating realistic views for analysis by designers to affirm their design intent. Retailers also can form a view on stock and presentation and merchandisers can make suggestions to engage the end user.

This analysis helps reduce costs, eliminate wastage and deliver a targeted retail presentation.

Lighting and branding can also be analysed in the same fashion.

Here are some merchandised renders of upcoming projects rendered by the very adept Thais Rezende from our design office.


Pure White

These white centre floor units are ready to roll out. The colour white brings to mind purity, modernity and lightness.  The colour white is also a perfect background for product display for Newbridge Silverware.
For more information on our products please click here

Pop_Up Stores

Pop-Up stores can help with building brand awareness, test new markets, showcase a range of products and engage existing and potential customers.

Here is a recent Store Design fit-out for Swappie the leading end-to-end online destination for buying and selling refurbished smartphones, as they opened their first pop-up store outside Finland in Dublin.

For more information

Fit-out at Dromoland Castle Hotel – Gift Shop

Dromoland Castle Hotel & Country Estate Gift Shop designed by Barry McCabe at McCabe Design Group, complete fit-out by Store Design. This exciting project included all aspects of Store Design services – bespoke joinery, metalwork and powder coating, glass bonding, POS lighting, vinyl wrapping, textures paneling, stone surfacing, Inset 8 and Inset 4 systems.

For more information on our products please click here:

Stage 2 – The Garden House – Fit-Out

Store Design has just delivered the final fit-out stage of The Garden House. Designed by MILLIMETRE DESIGN, the project was specified with a range of tactile materials and finishes and included a curved tunnel feature area. Products and services included our INSET4 and LATERAL display systems. Joinery, POS lighting, metalwork, and signage are all manufactured by Store Design.


For more information on our products and services please call us at 01 4131350

About Us

We pride ourselves on meeting and exceeding our client’s needs and costs effectively, on time, every time. As a leading design-led specialist interior and commercial furniture manufacturer, we service a diverse spread of sectors in the retail industry, through to the workplace, healthcare, and leisure.

We are proud of our list of clients whom we have worked with over the years, they include Life Style Sports, Shannon Heritage, Newbridge Silverware, Guinness Storehouse, and Best Menswear. We have worked with many independent retailers on both large and small contracts.

Find out more about our products and services at
Call us at 01 4131350

Joinery Fit-Out

We have just completed the first stage joinery fit-out concept for The Garden House, Malahide.

Services: Joinery, Metalwork, Fitout, POS Lighting, CNC Pattern, Powder Coating.

Product: Inset 4 System, Lateral System, Box System, Wall Moulding, Floor Display Units, Pattern Panelling


The Garden House, Christmas store is now open. Explore and celebrate the magic of Christmas for the home.

Menswear Independent Retailer Of The Year – Drapers Independents Awards

Congratulations to Brian and all involved in Brian James Killarney winning the MENSWEAR INDEPENDENT RETAILER OF THE YEAR at the Drapers Independents Awards in London!

The shop relocated in December last year and more than doubled its floor space. The judges said the shop “offers an inspirational experience in Killarney”.
Check out our other menswear projects here

Weavers of Ireland

Shopfitting for the tourist industry. Preview photos of the latest outlet on Dublin’s Westmoreland Street being merchandised and opening soon!  Display are manufactured by Store Design with air-dried solid oak beams with oak peg fixings. Our Inset 8 display system is used along with bespoke furniture displays.

See links below for more info

OPTIX Showcases

The Store Design Optix range of showcases gives you the tools to showcase your products. We consider integrated lighting, varied types of glass, glass bonding techniques, and access solutions as part of our manufacturing process to make your product shine.

Check out more examples here:

Pharmacy Fit-Out Solutions

A retail experience unlike any other – from beauty products to medical supplies and much more besides. Whether you’re renovating, redesigning, or refurbishing your pharmacy, choose to work with a team containing unequaled experience in this area. Store Design manages your pharmacy fit-out from concept to completion.


Check out our Pharmacy Fit-Outs here

Specialist Retail Brochures

To assist and inspire your next retail fit-out we have cataloged our fit-outs and display units in specialist retail areas.  As a result, we have put together brochures for you on Tourism, Sports, Menswear, Pharmacy, Technology, and Homewares.

For more information or to receive our brochure, please contact us at 01 4131350 or email

Bespoke Panelling

With a combination of skilled craftspeople and computer-guided machinery, Store Design produces an innovative range of wall paneling to suit a wide range of retail, office, and commercial interiors.

So why not avail of our sampling service for your next fit-out project?

Contact for more details or
01 4131350

Point of Sale Lighting

Having the correct ambient display lighting at your point of sale can make or break the visual appearance of the displayed product. Store Design supplies and manufacture LEDs to order in required colour temperatures and sizes and can also assist with product and point of sale lighting.

So check out your point-of-sale lighting options today!

01 4131350

Aran Knitwear and Japanese Art

Did you know the Japanese art of charring wood is known as shou sugi ban? Following this method, we created a deep charred finish to create displays for the Aran Sweater Market and this finish was used primarily throughout their stores in Ireland.

For more inspirational fit-out ideas please contact us at:
Tel: 01 4131350

Check out our other Tourism Projects here

Lightbox Systems

McGuirk’s Golf has opened branded shop-in-shop areas in their stores using Store Design Lightbox Systems.

Did you know Store Design produces lightboxes to custom size and design? To find out more call us at 01 4131350

Innovation in Display & Materials

The sports fashion brand Life Style Sports encourage innovation in display and materials in their shop interiors. Store Design products, Inset 4 ( along with Recess 4 ( are used extensively in Life Style Sports stores.

Life Style Sports at The Capitol, Cork, was designed by Interior Architecture Company 21SPACES

Inset 4 and Recess 4 help to create innovative retail interiors. So check out our other Products here

Box Display System

Box Display Systems offer unrivalled versatility when it comes to unlimited options for display. Whether that be for mid-floor units, wall displays, kiosks, or shop in shop options.

Check out its versatility options with our Box Display System brochure!

📞 01 4131350

Shannon Heritage – Bunratty Folk Park

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Shannon Heritage recently refurbished their Admissions Hall & Retail area.  A former courtyard was converted into a new retail space.

Store Design worked with O’Neill O’Malley Architects, Synnott Design and Seek Design to develop the new retail concept. The client required a new dynamic and experiential approach while reflecting Co. Clare’s rich cultural and ecological wealth. Furthermore, the retail offer needs to showcase a mix of high quality products directed at their tourist and home market.

The result has been an outstanding success and features a new approach to tourism retail.

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Lifestyle Sports – Galway Retail Park

Women's Studio Lifestyle Sports GalwayThe concept for this store was designed by 21 Spaces. The store is on two levels. Firstly an experiential mezzanine for team sports as well as a bootroom.  Secondly a quirky ground floor for apparel and footwear.

All merchandising equipment is provided by Store Design and developed in conjunction with Life Style Sports own merchandising team.

Train Today Lifestyle Sports Galway

Retail Industry Productivity Review

The Retail Excellence Ireland 4th Quarter Review 2012 indicated a slight upturn in retail sales by +0.21%.

One of the better performing retail industry sectors during the fourth quarter was the Home & Giftware sector increasing sales levels compared with the fourth quarter in 2011. Overall performance in the following sectors Furniture & Flooring, Ladies Fashions, and Pharmacy was down slightly.

November proved to be the most challenging month of the quarter. Pre-budget speculation in October, which caused a decrease in consumer sentiment, is the main reason for this.

Speaking at the publication of the Q4 2012 retail figures, REI Chief Executive Officer, David Fitzsimons, said: “The slight increase in retail sales during Q4 2012 is very welcome, however, the sector still remains fragile.

Go to for the full report.

Euro Shop 2011

Euro Shop 2011

Every three years there is a major shopfitting and exhibitions trade show which is held in the enormous Messe in Dusseldorf, Germany. Exhibitors from all around the world pair up with shopfitters and exhibition contractors for what is the biggest event in the Industry and at which all the latest innovations are unveiled in what is effectively a shop fittings shop. Anyone who has anything to do with shopfitting will be there. Declan and I attended for the 8th and 9th time respectively and still there were great surprises.


The overwhelming point of interest was in lighting and in particular LED lighting. This is being incorporated now into shelves, rails, furniture, aside completely from the mainstream application of general and spotlighting. All the mainstream lighting manufacturers were holding workshops on this development and how it compares with metal halide, fluorescent, and halogen lighting. I suppose the bottom line is that while certain areas such as display cases have benefited greatly from this technology. The cost and consumption of the technology are on par with the other traditional technologies but the breakthrough for LED is not that far away and it will soon be the leading technology in that sector.


In the area of retail shopfitting, there were no earth-shattering developments. The major shop fittings shops downplayed the equipment aspects of their businesses with the word “concept” being constantly used to put the focus more on design and away from mechanics. The fact of the matter is that the astonishing level of presence from Eastern manufacturers has attracted the attention of those in the trade, both retailers and shopfitters, who are mainly interested in value. The quality level has advanced in leaps and bounds with the Western suppliers now taking the photographs!!

Some interesting products we came across were –

Vinyl backing materials in very attractive patterns and finishes

High Gloss and textured surfaces

Aroma machines

Window display props from Italy

A number of products for Jewellery and gifts – keyless counter locking systems, solar turntables, watch security products

In-store displays controlled by microchips that will display information on a screen for whichever product you handle


We attended forums on COEO, Morhs, and Communication in Retail.

COEO is a concept sustainable store in Berlin. They categorize products into four areas -Fair Trade, made by people with disabilities, organic/sustainable, and books on environmental and wellness.

Morhs is an Independent Department Store in a small town (population 1,900) 40 km from Hamburg. By having a highly individual style and premium brands they have developed a loyal following. In an unconventional approach, they have ceased mail-order trading and it is not possible to shop online. In order to shop here, you must visit the store and experience the environment.

Blocher&Blocher did a presentation on two projects from a communications perspective -Intersport Brundl in Kaprun is in a rural area of Austria and was about how the Architecture of the building related to the physical environment and how they reflected their natural environment in their graphics message back to customers.

Kastner&Ohler in Graz, Austria is a Department Store that was recently demolished and rebuilt. This was the story of how they communicated with their public when reopening and looked at a number of unusual topics in what was regarded as a souvenir publication. They included features on the building itself as it developed with photography showing progress, stories on individual employees cleaners to management, interviews with local celebrities and politicians on their experience and memories of the store. They also asked the question – what would happen if there was no Kastner&Oehler? Physically what would the City’s landscape look like and how would it affect the city itself.

Newbridge Silverware

Newbridge Silverware

For 70 years Newbridge Silverware has designed and produced homeware products continuously innovating and producing items that are relevant to the lifestyles of each new generation of customers.

Newbridge Silverware opened in Linen Green designer retail park in Dungannon Co. Tyrone in October 2010.

The Jewellery & Giftware Retail Display Units are manufactured in soft white mdf with black gloss lacquer frames surrounding the displays to separate the extensive product range of homewares and jewellery items. Displays are lit using state of art led fittings that are cool running, A-rated, and have good colour rendering properties.

See more Jewellery & Giftware Projects here

David Cullen Jewellers

David Cullen Jewellers

David Cullen has been involved in the jewellery trade for over 15 years. He has traded in Nutgrove S.C. for the last 7 Years. In 2010 he decided to move his shop to a more prominent corner site in the main mall.

Store Design presented a new proposal.  We changed the original entrance to maximize visibility and traffic flow. Walnut timber finishes were used along with opal laminated glass and Tektura wallcoverings to compliment the young designer jewellery brands. A purple carpet was used alongside polished cream tiles at the entrance area.

See more Jewellery & Giftware Projects here